The perfect storm creates our moment.
Three drivers converged. The buyers who feel them first are the same buyers who can't wait for the market to settle.
Geopolitical
Trade corridors don't hold.
Signal
Red Sea attacks rerouted ~10% of global container traffic. Black Sea grain exports remain volatile.
Why old systems break
Buyers built around single-corridor sourcing now carry hidden tail risk. The old assumption that any one route stays open is gone.
How Qootna addresses it
Pre-modeled crisis scenarios across every active route, with cost and speed deltas to alternates.
Regulatory
Scope-3 reporting stopped being optional.
Signal
EU CSRD live. SEC climate rules in force. National disclosure regimes converging fast.
Why old systems break
CO₂ per MT moved from sustainability theater to a number on a regulator's audit list. Spreadsheet-based estimation no longer survives review.
How Qootna addresses it
Engine-grade Scope-3 numbers, traceable to inputs, defensible in disclosure.
Climate
Crop failures are the baseline.
Signal
Record droughts, heat domes, and shifting monsoons reshape sourcing windows year on year.
Why old systems break
What was a black-swan event in 2018 is the operating environment now. Static sourcing plans fail quietly.
How Qootna addresses it
Continuous re-routing intelligence with weather and yield signal baked into every transit estimate.
Timeline
From research to commercial.
Six milestones, each with a ship list. Buyers know what lands and when.
2024
ShippedDevelopment
Core engines built. Qatar Foundation pilot scoped.
- Three-engine architecture
- Ingestion pipeline v1
- Analyst surface prototype
2025
ShippedQatar Foundation pilot
Production validation inside the HBKU ecosystem.
- Live deployment
- Carrier integrations · Maersk / DHL / Emirates
- AIS + weather modifiers
Q3 2026
LiveCommercial launch
Invite-only access for governments and sovereign buyers.
- Scope-3 reporting flow
- Crisis-scenario toggles
- Exportable briefs
Q4 2026
PlannedMobile + API
Principals brief from a phone. Partners query via API.
- Native iOS + Android
- Partner API marketplace
- Webhooks
Q1 2027
PlannedArabic + EU
Localization and EU data-residency for regional sovereign buyers.
- Arabic UI + RTL
- EU data-residency tenant
- GDPR-aligned access controls
Q2 2027
PlannedPredictive alerts
Continuous monitoring flips from query-driven to signal-driven.
- Corridor-risk alerts
- Supply-continuity watchlists
- Scheduled brief delivery
Nations that model now, hold later.
Market
Disciplined sizing, not hype.
Global category is real. Regional opportunity is concentrated. We're building for the buyers who can write the first contracts, not the full TAM.
TAM
SAM
SOM
$120M
TAM
Global food-supply intelligence
$8.5B
Public and private buyers of food supply-chain analytics worldwide.
SAM
MENA serviceable
$2.1B
Ministries, sovereign funds, and large operators across the MENA corridor.
SOM
GCC obtainable · Y3
$120M
Priority cohort — Qatar, UAE, Saudi Arabia, Oman, Kuwait, Bahrain.
Year-3 obtainable reflects conservative GCC capture; excludes international expansion and data-product revenue.
Ready when you are
Qootna addresses all three — today.
Invite-only access. We reply within one business day.