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Why now

The perfect storm creates our moment.

Three drivers converged. The buyers who feel them first are the same buyers who can't wait for the market to settle.

converging drivers · live
QTN-DRV
GEOPOLRED SEA · REROUTEREGULATCSRD · SCOPE-3CLIMATEMONSOON · SHIFTQOOTNARESPOND
0%
Of global container traffic rerouted around the Red Sea
0+
Months of Black Sea grain volatility
0+
National disclosure regimes activating
Yearly
Climate baseline shifts now annual, not decadal

Geopolitical

Trade corridors don't hold.

Signal

Red Sea attacks rerouted ~10% of global container traffic. Black Sea grain exports remain volatile.

Why old systems break

Buyers built around single-corridor sourcing now carry hidden tail risk. The old assumption that any one route stays open is gone.

How Qootna addresses it

Pre-modeled crisis scenarios across every active route, with cost and speed deltas to alternates.

Regulatory

Scope-3 reporting stopped being optional.

Signal

EU CSRD live. SEC climate rules in force. National disclosure regimes converging fast.

Why old systems break

CO₂ per MT moved from sustainability theater to a number on a regulator's audit list. Spreadsheet-based estimation no longer survives review.

How Qootna addresses it

Engine-grade Scope-3 numbers, traceable to inputs, defensible in disclosure.

Climate

Crop failures are the baseline.

Signal

Record droughts, heat domes, and shifting monsoons reshape sourcing windows year on year.

Why old systems break

What was a black-swan event in 2018 is the operating environment now. Static sourcing plans fail quietly.

How Qootna addresses it

Continuous re-routing intelligence with weather and yield signal baked into every transit estimate.

Timeline

From research to commercial.

Six milestones, each with a ship list. Buyers know what lands and when.

  1. 2024

    Shipped

    Development

    Core engines built. Qatar Foundation pilot scoped.

    • Three-engine architecture
    • Ingestion pipeline v1
    • Analyst surface prototype
  2. 2025

    Shipped

    Qatar Foundation pilot

    Production validation inside the HBKU ecosystem.

    • Live deployment
    • Carrier integrations · Maersk / DHL / Emirates
    • AIS + weather modifiers
  3. Q3 2026

    Live

    Commercial launch

    Invite-only access for governments and sovereign buyers.

    • Scope-3 reporting flow
    • Crisis-scenario toggles
    • Exportable briefs
  4. Q4 2026

    Planned

    Mobile + API

    Principals brief from a phone. Partners query via API.

    • Native iOS + Android
    • Partner API marketplace
    • Webhooks
  5. Q1 2027

    Planned

    Arabic + EU

    Localization and EU data-residency for regional sovereign buyers.

    • Arabic UI + RTL
    • EU data-residency tenant
    • GDPR-aligned access controls
  6. Q2 2027

    Planned

    Predictive alerts

    Continuous monitoring flips from query-driven to signal-driven.

    • Corridor-risk alerts
    • Supply-continuity watchlists
    • Scheduled brief delivery

Nations that model now, hold later.

Market

Disciplined sizing, not hype.

Global category is real. Regional opportunity is concentrated. We're building for the buyers who can write the first contracts, not the full TAM.

TAM

SAM

SOM

$120M

TAM

Global food-supply intelligence

$8.5B

Public and private buyers of food supply-chain analytics worldwide.

SAM

MENA serviceable

$2.1B

Ministries, sovereign funds, and large operators across the MENA corridor.

SOM

GCC obtainable · Y3

$120M

Priority cohort — Qatar, UAE, Saudi Arabia, Oman, Kuwait, Bahrain.

Year-3 obtainable reflects conservative GCC capture; excludes international expansion and data-product revenue.

Ready when you are

Qootna addresses all three — today.

Invite-only access. We reply within one business day.